Sponsored by EDHEC
For postgraduate students interested in management and marketing, pursuing a specialisation in luxury and fashion can offer a wealth of benefits.
Whether you aspire to work in high-end fashion houses, luxury goods companies, or premium service brands, EDHEC’s MSc in Marketing Managementluxury and fashion specialisation provides the expertise and strategic thinking needed to excel.
We spoke with Professor Hua Ariel Li, Programme Director of the MSc in Marketing Management at EDHEC Business School.
Understanding a unique industry
The luxury and fashion industry operates under different rules compared to mainstream consumer markets. It is characterised by high brand equity, exclusive customer relationships, and a strong emphasis on heritage, craftsmanship, and storytelling.
Unlike traditional business sectors, success in luxury and fashion marketing often depends on emotional engagement, aspirational branding, and innovative retail experiences.
The MSc in Marketing Management at EDHEC Business School, which benefits from a partnership with Louis Vuitton for its Luxury and Fashion specialisation, equips students with the skills to navigate these complexities and develop strategies tailored to the sector’s unique needs.
Hua Ariel Li told us: “The Luxury & Fashion specialisation focuses on equipping students with cutting-edge insights into the industry’s operational and marketing strategies.
“Collaborating with Louis Vuitton, a global leader in luxury, provides a unique opportunity to tackle contemporary challenges, such as creating seamless omnichannel experiences for consumers.
“This initiative bridges academic learning and real-world application, ensuring students gain a deep understanding of digital transformation in the luxury sector.”
Blend creativity with business acumen
One of the main attractions of a luxury and fashion-focused MSc is its interdisciplinary nature.
Students learn core management and marketing skills—such as market analysis, consumer behaviour, digital marketing, and strategic brand management—while also developing an understanding of creativity, design thinking, and trend forecasting.
This combination is crucial in an industry that values both artistic vision and business efficiency.
Gain real-life experience of the sector
Luxury and fashion are inherently global industries, with brands competing across diverse markets such as Europe, North America, and Asia.
EDHEC prepares their students for working in this world through a project, in collaboration with Louis Vuitton, which is embedded as part of the Global Luxury Operations course.
Hua Ariel Li said: “This collaboration strengthens the programme’s industry connections, allowing students to work on innovative solutions, particularly in creating personalised, seamless journeys for consumers across physical and digital channels.
“Louis Vuitton's Digital & Client Development team is fully involved in designing the project. Seven projects will then be selected, and the chosen teams will present their work to the Director of Digital & Client Development and other key representatives.
“This hands-on involvement provides students with valuable exposure to industry leaders and direct feedback on their ideas. They gain hands-on experience in areas such as omnichannel retail, customer personalisation, and CRM—all within the unique context of the luxury sector.
“This approach ensures that students graduate with practical skills and a deep understanding of the evolving luxury sector.”
An emphasis on digital innovation
As this project in collaboration with Louis Vuitton demonstrates, digital disruption is reshaping the luxury and fashion sector.
Consumers now expect immersive online experiences, personalisation, and sustainability-driven business models. EDHEC’s MSc, with its focus on incorporating ethical and social principles into marketing decisions, helps students stay ahead of these trends, providing insights into how luxury brands are leveraging technology to enhance customer engagement, optimise supply chains, and drive sales.
Leveraging industry connections into networking opportunities
Luxury and fashion brands are built on exclusivity, and the same applies to career opportunities in this sector.
EDHEC’s partnership with Louis Vuitton ensures its students have access to valuable networking opportunities while they study and can help act as a stepping stone into full-time roles within the sector after graduation.
Graduates from EDHEC’s MSc Marketing Management can explore a wide range of career paths. Opportunities exist in brand management, digital marketing, retail strategy, public relations, merchandising and luxury consultancy.
Additionally, some graduates leverage their expertise to launch their own businesses or work with start-ups disrupting the industry.
