Brand Academy - University of Applied Sciences

BRAND INNOVATION M.A. – MARKETING & INNOVATION

This course provides you with knowledge on how to use new technologies and tools to create products and innovative brands in the digital age. We live in times of constant change, that's why innovation is at the core of our studies. We teach methods and techniques to help you find innovative solutions, develop exciting products and reach target audiences.
Learn how brands and products can be meaningfully renewed. In small groups and a creative atmosphere, you will familiarize yourself with technologies and tools such as AI, VR or big data, as well as new marketing platforms.

BRAND INNOVATION M.A. – DESIGN & INNOVATION

In this Master’s course you will learn how to develop digital innovations and use disruptive technologies in order to create exciting products and services. Creative minds and digital problem solvers are in high demand, especially when they know how to apply new technologies to create something meaningful.
We teach methods and techniques to help you generate innovative solutions and understand the modern digital user. Together with professionals, you will create digital worlds, develop user journeys and prototypes, as well as your own applications for AR and VR.

BRAND INNOVATION M.A. – ENTREPRENEURSHIP & INNOVATION

In this programme you will learn everything you need to found a successful company or to advise others on how to do so. Understanding digital changes and innovations, developing sustainable business strategies, ensuring long-term growth – these skills are invaluable. During your studies you will learn what great business ideas look like and how to create a company out of one. Discover different business models and ways of financing a startup, learn to understand financial success indicators and apply agile techniques of product development.
Innovation is at the heart of your studies. You will dive into new technologies such as AI, VR, AR, Blockchain or Big Data, get valuable input in terms of growth hacking and learn everything about brand positioning.